BMW Beach Lounge

GANDIABLASCO's outdoor furniture collections were chosen for the project designed by The Oval Office for BMW Group Belux in Belgium. The BMW Beach Lounge in Knokke-Heist, undertaken summer after summer since 2013, recorded an average of 30,000 visitors each year in its 1,500 square metre facility. BMW Beach Lounge is an exclusive BMW Group installation in Knokke in pop-up format, an open-air GANDIABLASCO experience equipped with Gandia Blasco Group's outdoor furniture collections.

Some of GANDIABLASCO's most renowned designer furniture contributed to creating a complete brand experience for BMW on the beach in one of Belgium's most exclusive seaside towns. The premium lounge atmosphere, perfect for daydreaming over a cocktail and enjoying the view, stages the presentation of the latest BMW car models as well as other events such as fashion shows or DJ sets.

The LIPSTICK chairs and tables, by José A. Gandía-Blasco for DIABLA, and the 356 design furniture collection, by José A. Gandía-Blasco and Pablo Gironés also for our brand DIABLA, form a versatile and creative space, at the height of the project in which they are located. Different shapes and materials for different areas and uses: LIPSTICK armchairs and side tables on teak wood, in monochromatic white and under the award-winning parasols designed by Odosdesign for GANDIABLASCO, ENSOMBRA. Next to these elements, and already with their feet on the shore, the 356 armchairs and tables for terrace and garden are distributed to form easily reconfigurable atmospheres starring the bright white and sand colours. In addition to being comfortable and original, as they are made of 100% recyclable polyethylene, they are easy to move, clean and maintain outdoors. Next to them are the DIABLA design FAROLES in the shape of a cube and made of anodised aluminium and methacrylate.

In the shade of the pergola-format structures are the reclining raised DAYBED and the MERENDERO, both designed by José A. Gandía-Blasco and the NAO-NAO outdoor rocking chair by Yolanda Herraiz. These small oases for disconnecting, socialising, eating, sharing a drink, sunbathing or chatting under the moon follow one another throughout the beach club, defining its exterior contours with a play of light and shadow in white and grey. Comfort, resistance, Mediterranean essence and a thousand customisation options are the common denominator in all our creations.

The SALER, outdoor furniture, by de José A Gandía-Blasco for GANDIABLASCO, completes the project in the bar area. The SALER outdoor stools and high tables for terraces are made from anodised or thermo-lacquered aluminium profiles and 100% recyclable polyethylene, quality and durable materials that are ideal for the outdoors.