3ina Makeup

After taking over half the world, the firm 3INA Makeup arrived in Madrid with a space that represents the key values of the brand: its commitment to natural beauty and free expression, as well as the colors, fun and differences that make each person unique. With the colorful slogan #3inamovement, the cosmetics firm is situated in an industrial area in the Spanish capital flooded with natural light, where our outdoor furniture collections were chosen to bring comfort, dynamism and color to the offices. The 3INA Makeup space in Madrid is a cobranding project in the cosmetics and retail sector in collaboration with the Gandia Blasco Group.

Contrasting an impressive skylight surrounded by materials such as stone, iron and concrete, the SAIL OUTDOOR outdoor poufs, an original design by Héctor Serrano, have a warm texture and their plush design invitingly adapts to the shape of the body as we lie down comfortably. The shades of grey and blue on the poufs and the water-repellent fabric are playfully arranged with the SAIL thermo-lacquered aluminium frames and rigid polyurethane in colors such as white and yellow. The light and casual outdoor chairs from the STACK outdoor furniture collection, an original design by Borja García, also stand out.

The space is completed with other functional designs with a wide range of uses, such as the ARAM outdoor stools and side tables – an original design by Nendo –, the CLACK! outdoor folding chairs -created by José A. Gandía-Blasco-, and the AIR outdoor high stools – an original design by Héctor Serrano for DUABLA, the most recent brand of the Gandia Blasco Group. The combination of the designs is characterized by ease of movement, a creative approach to comfort within the space, and the color and styles that are a powerful representation of our identity.