MASS, GANDIABLASCO lifestyle by Todd Bracher

MASS is our new outdoor upholstered furniture collection in collaboration with the New York designer Todd Bracher. Considered one of the leading voices of today’s American design, he is known for his essentialist approach and the implementation of science-based solutions in favor of user experience. MASS, whose concept is born from an open dialogue with the end user, is a good instance of this and embodies the origins of our brand GANDIABLASCO, rooted in the Mediterranean lifestyle.

It provides a flexible and timeless solution that responds to new ways of space planning that aim to foster interaction and communication flow: this is the purpose of MASS. In the words of the designer: “with MASS we prioritize the notion of flexibility and the organic spirit of life outside.” The elements of the collection are designed to increase the interconnection between people in a scalable and easily reconfigurable way. Taking up the reinterpretation that our collections make of the Greek agora as an open place for meeting and debate, MASS takes modularity to the limit and materializes the brand’s mission: to generate spaces to be inhabited and, above all, shared.

From only five components —two symmetrical seat modules and backrests and one backrest of different length—, can satisfy various social uses. Depending on the environment, whether it is residential or contract, and the people who are going to use it. A MASS space can generate multiple possibilities of socialisation: from a large outdoor living room equipped by opposed sofas, to less traditional alternatives made of multifaceted compositions devised as celebration of the movement. The lightness and comfort of these designs are the attributes that make it possible to inhabit changing spaces, by promoting socialisation and well-being in a space where both relaxation and activity are possible. “MASS is designed to welcome spontaneity. Essentially, MASS embraces the dynamism of outdoor living for both commercial and residential use”, says BRACHER.

Free of any superfluous or arbitrary adornment, two irregular pentagons and three rectangular backrest structures offer maximum modularity and versatility. Micro-architectures in permanent transformation that allow the activity of the end user to be as fluid as possible, whether in a relaxing, working or meeting environment. Both the seat modules and the backrests are suitable for outdoor use and very comfortable thanks to the base of Gravidry® filtering polyurethane foam and one additional layer of surface wadding.

An internal aluminium structure provides strength and rigidity and, in turn, allows the union between the different parts. All of them are equipped with elongated legs in iroko wood, a material that provides a touch of warmth and naturalness that matches with the wide range of textile finishes of the brand. Produced by us according to customers’ needs, the upholstered elements are removable, although quick drying is achieved without the need to draw thanks to the draining capacity of the foam.

DATA SHEET

Year: 2023
Designer: Todd Bracher
Materials: Aluminio termolacado. Patas de Iroko.
Composition: Asientos y respaldos de espuma de poliuretano filtrante Gravidry®. Cojín de fibra de poliéster.
Fabrics: Soft, Warm
Products and measures:

Seat module left & right: length: 220 cm 87” | width: 93 cm 37” | height: 42 cm 17”

Backrest 01: length: 120 cm 47” | width: 25 cm 10” | height: 60 cm 24”

Backrest 02: length: 120 cm 47” | width: 25 cm 10” | height: 60 cm 24”

Backrest 03: length: 145 cm 57” | width: 25 cm 10” | height: 60 cm 24”

Cushion/pillow: 60×60 cm