Designer
Todd Bracher
Year
2023
Mass
“MASS is designed to welcome spontaneity. The concept was born from the search for flexibility for a 360-degree lifestyle when outdoors. The composition was the most important thing for us, as we wanted to create a solution that, even with an organic layout, was still very functional. MASS tries to address a real need from the point of view of authenticity, putting furniture design at the service of the user experience: that need is to encourage interaction and interconnection in a scalable and flexible way. Essentially, MASS embraces the dynamism of outdoor living for both commercial and residential use.”
Todd Bracher
Mass Modules
Todd Bracher
The collection
About Todd Bracher
Born in New York in 1974 and graduated from the Pratt Institute in Brooklyn, Bracher has a Master in Interior Design and Furniture by Danmarks Designskole, Copenhagen. Among his first successes was the appointment as New Designer of the Year in 2008 on the occasion of the International Contemporary Furniture Fair in New York. His professional career has taken him around the world, serving as the director of Tom Dixon’s design studio in the UK, Professor of Design at the ESAD School of Art and Design in France and creative director of the Scandinavian firm Georg Jensen.
Todd Bracher is the founder of Bracher Studio, which specialises in strategic product design and creative direction. Founded in 1999 and based in New York City, the studio draws on the team’s international experience of more than two decades in Copenhagen, Milan, London and Paris. The studio has received several awards, such as RedDot’s Best of the Best and those given by Interior Design magazine, as well as the NeoCon Gold on several occasions. Todd Bracher has also been recognised as one of the Top 100 Global Design Influencers by Wallpaper* magazine.