Gandia Blasco Group x Kengo Kuma. Salone del Mobile 2025

Our space at the Salone del Mobile in Milan was conceived by Kengo Kuma around our new vision of outdoor spaces, Outdoors is the new Indoors, which makes no distinction between interior and exterior. A stand with a structure of beautiful wooden frames, which conveyed the essence of Japanese constructive tradition, and soft partitions made with fabrics as light HOS rugs, which seek to poetically reproduce natural phenomena and elements such as rain, soil, or fog through their drawing pattern.

SALONE DEL MOBILE 2025. Stand Gandia Blasco Group

A fluid but enveloping space with an essentially natural charactere.
For the Gandía Blasco Group stand at the Salone del Mobile 2025, I have focused on the relationship between wooden structures and rugs as a central theme. Fabrics like those of HOS can be used not only to design furniture, but also as partitions and, increasingly, in the creation of architectural interiors. Personally, I find this idea quite interesting because I believe that architecture will move towards greater softness in the future,” reflects Kengo Kuma.

In this context, we presented the new indoor/outdoor designs from our brands GANDIABLASCO and GAN, crafted through semi-industrial processes and contemporary craftsmanship, and signed by Nao Tamura, Groundwork Studio, José A. Gandía-Blasco, and Bodo Sperlein, among other creatives.

SALONE DEL MOBILE 2025. Stand Gandia Blasco Group

GANDIABLASCO

Between semi-industrial processes and contemporary craftsmanship

Our brand with a more architectural and innovative character, with proposals that transform spaces and lifestyles, presented this year HOS, the first contemporary furniture collection designed by master Kengo Kuma. A limited edition from GANDIABLASCO EDITION that proposes a dialogue between contemporary craftsmanship, crafted with recycled materials thanks to the knowledge of our brand GAN, and wood, the natural material so characteristic in the architect’s work.

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SALONE DEL MOBILE 2025. HOS colelction x Kengo Kuma

Beauty in the Mastery of Semi-Industrial Processes

Our new DUNNE furniture collection is a design by Nao Tamura inspired by the soft curves and texture of dunes. The designer has tried to capture their sense of organicism and movement, translating it into a series of furniture pieces characterized by a formally very complex balance, as they are perceived as sculptural while integrating harmoniously, discreetly, and continuously into spaces. DUNNE has been our first collaboration with Nao Tamura. An outdoor furniture collection crafted through complex industrial processes, characterized by the designer’s sophisticated and organic aesthetic.

SALONE DEL MOBILE 2025. DUNNE collection x Nao Tamura

The Difficult Balance Between the Minimal and the Maximal

CORD is a furniture collection inspired by the long tradition of using paper cord in Danish design. An exercise in working with essence and lightness, which traditionally already characterized this type of furniture, but from a contemporary design perspective, with improved ergonomics and more modern, higher-performing materials that allow for use in both indoor and outdoor spaces. CORD by Morten Bo Jensen/Groundwork Studio has been our first collaboration with the Danish designer.

SALONE DEL MOBILE 2025. CORD collection x Groundwork Studio

OUTDOOR ACCESSORIES AND COMPLEMENTS

Contemporary craftsmanship with a social dimension

The artisan crafting technique itself, traditional from India, generates the aesthetic, the final finish, and the pure form of the ARIA lamps. “With it, we have sought to create a skin that envelops and diffuses the light, modifying its usual parameters so that it can function as a homogeneous diffuser”, the designers explain. A new collection of luminaires conceived by Mayice and handcrafted, in support of the employment integration of a community of rural Indian artisans.

SALONE DEL MOBILE 2025. ARIA collection x Mayice

NEDRA, the first outdoor cooking equipment

In addition, our brand GANDIABLASCO also presented its new new NEDRA outdoor kitchens in collaboration with Porcelanosa and designed by Fran Silvestre, as well as the expansions of the iconic 100% recyclable and zero-waste monomaterial aluminum collection GBMODULAR, designed by José A. Gandía-Blasco, and the BOSC collection, by Made Studio.

The NEDRA outdoor kitchen has a design that primarily seeks to avoid being perceived as such, blending into the environment, making its revelation as a kitchen surprising. An aesthetically and technically innovative proposal, with its essential and lightweight design, incorporating a novel table-like module as well as a hidden induction system, in which the burners are integrated into the countertop, providing a uniform surface when not in use

Its design is the result of GANDIABLASCO’s contribution at the industrial development level to achieve its aesthetic lightness, Porcelanosa’s state-of-the-art materials, and the creative talent of architect Fran Silvestre, with whom we share similar design criteria and a common architectural and social conception of spaces

SALONE DEL MOBILE 2025. NEDRA collection x Fran Silvestre

A slim, graceful, and versatile chair for indoor or outdoor use

The design of ESPAGUETI, signed by Erre Arquitectura, pays homage to the functionality and beauty of its structure, built with the delicacy of a stroke. ESPAGUETI is one of those designs that seem to arise from the spontaneity of a stroke made without lifting the pencil. Its light steel rod structure traces its thin skate-style legs and armrests, running along the seat shell as if it were a continuous line.

GAN

Contemporary craftsmanship made with sustainable and recycled outdoor materials. GAN Women Unit, our social mission

Our contemporary artisan textile firm, which stems from the evolution of Gandía Blasco Group’s origins in the 1940s, presented new rug collections like BOTÁNICA, our first collaboration with Bodo Sperlein. The surfaces of the rugs in this collection have a strong biophilic character that establishes a direct connection between the spaces they integrate into and nature.

SALONE DEL MOBILE 2025. BOTÁNICA rugs x Bodo Sperlein

Bodo Sperlein has achieved its high level of detail in the drawing’s representation and its pronounced volumetric effect through a careful selection of color nuances, different pile heights, and the use of two artisan techniques, hand-tufting and carving. By using gradients and subtle shade changes, the BOTÁNICA rugs create an illusion of depth and movement, enhancing their organic fluidity and three-dimensional presence.

Indigenous craftsmanship from the state of Maranhão in Brazil interpreted in felt by GAN Women Unit

The inspiration for the MOMOS collection arose from a trip to northern Brazil, over twenty years ago, when José A. Gandía-Blasco Canales was struck by a local textile craft in the state of Maranhão. Since then, that curious fabric remained in his memory until, together with the embroidery skills of the artisans of the GAN Women Unit, he managed to reinterpret it and translate it three-dimensionally into the design of a collection of rugs, poufs, and cushions.

SALONE DEL MOBILE 2025. MOMOS rug x José A. Gandía-Blasco

The deconstruction of warp and weft. A handcrafted design made with 100% virgin felted wool

The TRAMAS collection is a design by the architecture studio Romero & Vallejo that explores the aesthetic and manual crafting possibilities with the hand loom technique when different types of materials are mixed in the same piece, generating a composition with a very graphic character. The meticulousness required for its execution means that they can only be made on hand-operated looms.

SALONE DEL MOBILE 2025. TRAMAS rug x Romero & Vallejo

Breaking and explosive geometries and colors

The new VANGUARDIAS kilim collection, designed by Sandra Figuerola for GAN, is an explosion of geometry and color, ready to break with prevailing sobriety schemes. Bold rugs with oversized drawings, strong strokes, and intense colors.

SALONE DEL MOBILE 2025. VANGUARDIAS rug x Sandra Figuerola

The rhythm hidden by a structured pattern. A handcrafted design made with recycled PET fibers

The RETI collection is a proposal by the German studio Terhedebrügge for GAN with a notable graphic inspiration, as it recreates a grid transferred to a rug using the hand loom technique. Its appearance may recall the grids used in graphic design to work on editorial compositions, but also that of an urban layout or a notebook.

SALONE DEL MOBILE 2025. RETI rug x Terhedebrügge

JUGS COLLECTION BY GANDIA BLASCO GROUP

Art and craftsmanship in the decoration of our space

As a curious object, at our stand at the Salone del Mobile in Milan, we also presented the TOMÉ jug, a utensil rescued from collective memory, an icon of our Mediterranean culture. Designed by Luis Fernández Codeseda for Gandía Blasco Group, it is a proposal that revisits this classic of Spanish craftsmanship under a contemporary gaze.

SALONE DEL MOBILE 2025. TOMÉ jug x Luis Fernández Codeseda and decorative sculpture x Iria Martínez

Likewise, as part of the decoration of our stand, you could also see the sculptures that, as centerpieces, the artist Iria Martínez presented. Artistic objects that started from an exploration of the recycled PET fibers used by Kengo Kuma both in our space and in the HOS collection, but from the artist’s perspective and way of doing things.

FURIOSALONE

Apart from our participation in the Salone del Mobile, we were present at a couple of events in the city. On one hand, at Appartamento Spagnolo, the GBMODULAR collections by José A. Gandía-Blasco Canales and BUIT by Mayice were showcased. An event organized by Elle Decor magazine that selects the leading Spanish brands to create a space that represents the design of a contemporary home.

FURIOSALONE. Appartamento Spagnolo with our GBmodular and Buit colelctions

On the other hand, at the Cupra Design House space, our SAIL poufs by Héctor Serrano, the new accessories for the ENSOMBRA parasol by Odosdesign, and the IRIS tables by Alejandra Gandía-Blasco Lloret were displayed, in a prospective installation about the design of tomorrow.

FURIOSALONE. Cupra Deisgn House with our Sail, Iris and Ensombra collections

As in every edition, it has been an unforgettable experience.
Thank you for stopping by!