Groundwork Studio

GROUNDWORK Studio is a Copenhagen-based design office founded by Morten Bo Jensen, former in-house Chief Designer with 16 consecutive years for a leading Danish design brand. GROUNDWORK is deeply passionate about the design of refined products with a strong design DNA and the ability to stand the test of time. Our design-awarded work covers leadership in a wide range of product categories from furniture, lighting and accessories to entire kitchen and bathroom systems - and everything in between.

Our design approach encourages longevity over trends with a tireless emphasis on uncovering a refined detail, material or process that distinguishes the product, elevates the craftsmanship, and anchors it with the brand to which it was born. A solid experience with a wide span of materials and processes combined with collaborations with an array of international partners informs our precise and holistic approach to any project. A thorough contextual understanding of the project ensures a product concept that, beyond its intended visual appearance and aesthetics, seeks to encompass both the commercial and operational needs of our clients. Apprised by the effects of a long-term collaboration, we encourage a close partnership with brands to ensure consistency and continuity and to elevate individual product designs to a coherent design language that lives and breathes the brand’s DNA.

We seek endurance in our designs with virtues of both tangible and intangible character: Great design is durable, highly functional, and offers joyful interaction and use on a daily basis. Equally important is its ability to establish an emotional connection, making it a product you would never want to replace. We start by distilling the essence of a product and merge with a meticulous curation of genuine materials, refined craftsmanship and a tireless attention to even the smallest detail. We emphasise design qualities beyond what meets the eye, with a soft spot for how a product sounds, feels and makes you feel.

Our goal is timeless, understated designs to be enjoyed and cherished for years to come.