La Siesta Jug
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About Héctor Serrano
Founder of the design office Héctor Serrano Studio established in London in 2000.
Their projects combine Innovation with the communication of familiar ideas in an unusual and inventive way. The studio's activities are divided into product, space, communication and laboratory work.
In this last area they undertake research projects that allow them to put new formulas into practice, in addition to questioning existing ones. The constant exchange between these areas enriches the process, giving rise to successful, long lasting products and projects. The client list includes companies such as Roca, Moooi, ICEX Spanish Ministry of Industry, Tourism and Trade, Droog Design, Metalarte, La Casa Encendida (Caja Madrid) and Valencia City Council among others. The Office has received different awards such as the Peugeot Design Award and The Premio Nacional de Diseño No Aburridos. Their Products have been exhibited extensively in Museums such as V&A in London and Cooper-Hewitt National Design Museum in New York and are part of different collections such as the Central Museum of Amsterdam. Héctor studied Industrial Design in Valencia before moving to London to study a master’s degree in Product Design at The Royal College of Art.
About Alberto Martínez
Alberto Martínez · Partner & Creative Director CuldeSac™
As a founding partner of CuldeSac™ and Creative Director of Spaces, Alberto Martínez employs his own working and research method in the field of architecture and design, with the aim of creating memorable projects based on new experiential vectors.
Over the course of his career, his sensitivity and his constant search for the human essence in the creation of new projects have enabled him to attract outstanding professionals from a number of fields to share in his own distinctive vision of design and of concept creation and execution.
Over the last decade, this convergence of people from different disciplines through a new concept of creative space has given rise to various international projects in the areas of product design, retail, showrooms, exhibitions and stands for multinationals such as Tane, Porcelanosa, Valentine, Cosentino, Hermès, Bentley and Aston Martin.
With a degree in Industrial Design, specialising in Product Design at the Royal College of Art in London, Alberto Martínez achieved international acclaim by obtaining awards such as First Prize for Research from the Helen Hamlyn Center for Design in London (2000), the Kokuyo International 1st Prize in Tokyo (2000), the Red Dot Design Award (2007) and the XXI Compasso d’Oro (2008).
His ongoing ties with research and creativity have resulted in international education partnerships, involving teaching in a number of higher design schools in cities like Monterrey, Caracas, Buenos Aires, Dubai, Tokyo, Madrid, Barcelona and Valencia.
His collaboration will be linked with arts projects in which the methodology will be completely practical and based on exploring new forms and languages, such as the workshops in Domaine de Boisbuchet, open to designers, architects, artists, photographers, university academics and professional exhibition curators.
About Raky Martínez
Raky Martinez. Valencia, 1973.
Bestow with a visionary spirit and natural ability to think out of the box, Raky have worked across a wide range of disciplines, creating everything frominterior design, pop up architecture, furniture, products, logotypes, graphic artworkto fashion design, combinedwith his passionforMusic. As his alter ego Rakkafukka, he has performed successfully atInternational events such Sonar Festival, Barcelona.
He completed, in 2000 aMasters in design products under direction of Ron Arad at the Royal College of Art, London. In which explored the boundaries between art anddesign. As resultof La Siestacame alive as a come together project.
After a period of time collaborating with London based studio El Ultimo Grito. He joined, in 2004 the family business Eikon diseño in Valencia. Studiospecialized in exhibition design.Worked for major companies in the ceramics industry in Spain and Italy, besides interior Design, retail and Venues. In parallel Raky founded“Asystem to build a much better world”. A Platform to researchon new ideas, new concepts and methodologiesofdesign.Until today he has created a huge collection of visual arts, concept arts and design commissions.
Currently he has set his residency in the Middle East, working among Qatar, UAEand India. Producing concepts for major F&B companies as well of interior designs and bespoke furniture for restaurants and nightclubs.
Stay tune for his next move…