Alejandra Gandía-Blasco
Alejandra Gandía-Blasco Lloret graduated in Fine Arts from the UPV in Valencia. With training in Design and Communication at Central Saint Martins, University of the Arts London and the University of Barcelona, she joined the company Gandia Blasco S.A. in 2012. In 2017 she took the position of Creative and Communication Deputy Director of the company and Creative Director of Diabla.
An interdisciplinary creative and plastic artist, she develops her work from the visual arts and collective memory, applied to the design of objects and communication. Her work, linked to light and nature, has been part of national and international exhibitions. Her furniture and object designs have been awarded in various competitions, including NYCxDesign, DNA Paris Design Awards, European Design Awards, and German Design Awards.
IRIS collection
“When designing, I don't think about any style in particular, but about concepts and sensations, in the collective imagination that people share. An analogy occurs to me with abstract art. Every painter, before ending up in abstraction, has gone through a figurative phase, interpreting reality as they see it. As you mature and learn, you tend to abstract from that reality because you already recognize the essentials of each form, you can break it down, and separate the superfluous from the essential. I like to think of design in the same way, first conforming to the materials and then the shape, removing the frills”
Collections
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