Passionate about fashion
Uterqüe, the youngest of the Inditex Premium fashion brands has created its latest Advertising campaign at Ca Na Xemena Ibiza, the flagship house belonging to GANDIABLASCO.
The villa, property of José A. Gandía-Blasco Canales is located to the north of Ibiza, beside a cliff’s edge. Its contemporary Ibiza vernacular architectural design that includes bright sunny spaces open to the outdoors through large panorama windows and terraces that open onto the Mediterranean where natural daylight plays a key role. This house is where the latest Uterqüe advertising campaign “The island – Part I and Part II” was shot.
The Mediterranean lifestyle, passion for materials, contemporary architecture and critical attention to finish. Three values that the house evokes together with all the design products and the GANDIABLASCO spirit. Its spaces create the ideal ambience for presenting Uterqüe’s new collection that highlights the roles of the accessory as an essential part of a woman’s wardrobe, recalling the craft tradition as well as the hand made.
The Inditex group premium fashion brand team of stylists chose some of our outdoor furniture collections to create the images featured in the campaign.
The iconic NA XEMENA collection had to figure, of course, designed specially for the terraces of Ca Na Xemena back in the 90s. Na Xemena marked a before and after in terms of outdoor comfort and was conceived to compliment the villa’s architecture in response to the requirements of José A. Gandía-Blasco Canales to convert the exterior spaces of the terraces into a extension of the living space.
Colour, texture, sophistication, tradition, modernity. Uterqüe represents a woman who is delicate yet strong, just like the design of our multi-use stools ARAM by Nendo.
Design should be at the service of people, it should be beautiul and facilitate comfort, premises that form the founding princples of the CHILL collection, a José A. Gandía-Blasco Canales design, made for relaxing, conversing, eating, drinking, laughing, listening to music… sharing time in the open air on an outdoor day bed.
And if Uterqüe has opted for modernity and tradition in their collection, then the PICNIC chair designed by José A. Gandía-Blasco Canales had to be there too, our collection of outdoor furniture accessories made using aluminium profile and nautical fabrics inspired by classic beach hammocks made with only wood and fabric.
Without question an experience that links design and fashion and architecture beside a an Ibiza cliff. Days of sunlight, inspiratin, elegance and sophistication. Don’t miss “The island, you’re spending summer in Ibiza” on Uterqüe’s official web.