Gandia Blasco S.A. has recently announced its decision to name Daniel Germani as the new Creative Director of its outdoor furniture brand. The architect and designer shares the same belief as GANDIABLASCO in the continual need to promote design and innovation, a vision he shares with the brand that underlines its creative strategy and prominent position on the international market. This new appointment is further proof of the commitment to excellence by the company and all its various brands presided over by José A. Gandía-Blasco, Creative Director.
“Working with Daniel has been really easy from the beginning, we share the same vision. Daniel’s wide ranging experience in the design sector can open up interesting new territories to explore for the GANDIABLASCO brand without abandoning our essence or philosophy.” – José A. Gandía-Blasco.
Daniel Germani designs and develops products for leading businesses in the furniture sector. His intuitive creative vision represents the best of GANDIABLASCO values and its straightforward design philosophy: a good design should always be honest and inspiring.
“It’s an honor for me to be able to be a part in the creative process of GANDIABLASCO. A dream that I have had since early on in my career. I’ve always loved GANDIABLASCO’s world and having the chance to lead the Creative Direction fills me with pride. My job is to work with the brand in this new phase respecting its history and the extraordinary vision of its founder, José Gandía-Blasco.” – Daniel Germani.
One of the first tasks faced by Daniel Germani is to help develop the new collections, lead the forging of strategic alliances with other companies working in the sector as well as the refurbishment of the Gandia Blasco S.A. corporate headquarters in SOHO, New York together the other company showrooms.