As you already know, La Casa Gandia Blasco is the physical space attached to the old Gandia Blasco S.A. factory founded in 1940, the place where the creative processes and the most inspiring connections of the company occur. And because design is culture, all throughout this year we have been promoting the candidacy of Valencia for World Capital of Design 2022.
In La Casa Gandia Blasco, among other things, we host the jury’s deliberation and decision for our International Outdoor Furniture Design Contest, which this year celebrates its 14th edition. The jury is made up of professionals from different industries: design, architecture, gastronomy, journalism, art, jewelry design, fashion…etc.
This time, we are speaking to Juan Vidal, one of last year’s jury members. Why not combine fashion and industrial design in a space halfway between a home and an industrial factory, where the Gandia Blasco Group team shares ideas and experiences, for a common project?
If you want to learn more, below is the full interview with Juan Vidal:
Hi Juan, welcome to La Casa Gandia Blasco, half house, half factory, a hybrid space that preserves the memory of our industrial past from the 1940s.
To photograph your new winter 2020 campaign, you have chosen precisely the space where home and factory meet. Is there a reason behind that choice?
I think it is the perfect symbiosis between both worlds, it has the majesty of the factory and the privacy of the home … it is a transition space, an aseptic white tunnel in which the wall and the curtains go hand in hand, and the light is just perfect.
In your new collections we see quite peculiar volumes, some of them recall a kind of Marie Antoinette dress of the 21st century, only without those big headdresses or the extreme extravagance. What inspired them?
Haha… well the collection is not inspired by Marie Antoinette, but I find the observation intriguing, it means it is perceived as rich in materials, and that was the main goal. The reality is that it is a multicultural fusion, it follows the leitmotif of fusion cuisine. I combined all the elements one would find in an imaginary pizzeria, where the apron pattern and the chef’s shirt play an important role.
We are intrigued by the tire that appears in some of the images, could you tell us something else? And the curtains that surround the hall?
We were looking for a circular element to play with, the pizzas are round and the tire is a conceptual allegory, an element that serves as a link. The curtains in the hall, as I said, are a textile element that helps provide comfort to the image.
We see that red, black, white, blue and pink predominate. Is this your color proposal for winter 2020? What about the prints that appear on your designs?
The palette on this occasion is infinite, there are thousands of tones in the collection, many multicolored checkered coats, some of them with more than 8 colors in them. And the same thing happens with the prints, despite being within the same range, they support the diversity and fusion of which we talked about before.
Finally, do you think industrial aesthetics have influenced fashion in recent years, what we wear and how we live our day-to-day?
Absolutely, everything now blurs the fashion lines between night and day, urban, cosmopolitan and at the same time chic and sophisticated, and that is something that we owe to our way of functioning and moving in modern cities.
Thank you for everything Juan, it has been a pleasure.
Thank you for letting me shoot in your wonderful space.
Until next time.