1. f. One being’s mental and affective identification with another beings state of mind.
We are in constant search of viable techniques and ideas to develop our products.
To offer each one of our designers the possibilities that better adapt to their creativity. Making it possible for our artisans
to evolve, revaluing their work and keeping it alive.
In a perfectly balanced triangle. We understand each other, we share, we help each other, we rectify, we listen, we adapt…
Above all, we know that all hands are equal. We know so.
Cause we believe in empathy, handmade work, human values, BANDAS collection design of Patricia Urquiola takes part of the exhibition “DISEÑO EN ACCIÓN” curated by Ana Dominguez Siemens. Here an interesting interview to Ana:
“More than the objects destined to the first world, design is a weapon able to generate solutions to many of the problems produced in the planet to improve the people’s lives. Health, education, ilumination, access to water, refuge… all these matters can be addressed using design us a tool”, the curator says.
D-ESPACIO (DESIGN SPACE) – Centrocentro Cibeles
More than his ornamental function, design have always tried to make life easier, wherever. The exhibition “DISEÑO EN ACCIÓN” shows how creativity and human ingenuity through design, helps to improve the people’s lives that life in a difficult environment.
In this exposition, design and social responsability are closely related.
What’s the topics of the exhibition about?
I try a little bit of everything in all my exhibitions, projects running in the market since years mixed with others that are prototypes, business things and other more conceptual. In this case, that may cause the subjet of the project was social design, solidarity, to minorities, what I tried is that would have projects launched by non-profit organizations with others that shows how in the sphere of business, that must to sell products and be competitive in the market, can also have a social initiative that benefits small artisan communities or vulnerable people.
What values do you find in the designers of this expo?
In general, I wonder how they are able to think out the established norms, to broke with preconceived notions or with what are expected from them a priori, overcoming obstacles as presented and conducting projects to unexpected places. I’m delighted to find people like Yves Behar- that is one of the most recquired icons in design relationated with techonology, with successful projects in whole the world-, put his brain cells to serve non-studying children well cause they haven’t the necessary means. And specially, that not only supplying study stools, like the pocket computer enterely thinked for them, but have the sensitivity to attend psychological needs that every PC have the XO letters in infinite color combinations so that each person immediately recognize yours and feel proud of it.
What criteria followed when choosing who to collaborate with?
I tried that there be a variety of projects, that covers different aspects and problems, from medical issues, as in the case of incubators or the little iron fish, to related topics with education, refuge, the power shortage or with the lack of water, that is a worlwide pressing issue. Unfortunately, I can’t get to bring a couple of projects about the war, anti-personnel mines solutions, and weapon destruction to reconvert into everyday objects which don’t harm…
You can find in the exposition a mix of different objects from: technology, crafts, medicine…
How design can change things?
Just that designers puts generously, its analytical capacity and inteligence to the service of the reasons that maybe aren’t profitable from an economic point of view, but means great advances on improving the life conditions of a big number of people. After all, design is largely search for solutions to existing problems. Who believes that design is just an aesthetic operation to do wonderful objets, doesn’t know what they’re talking about. And I’m not advocating to ignore beauty, but there is just an ingredient of the project, not an end in itself.
Could we speak of social design?
I think that the term social design is broader than the touched in the exhibition but, certainly, is a sample where there is not just projects carried out in developing countries but also where there are projects in which have tried to work with circumstances that affects our world, such as people at risk of social exclusion, prisoners, childrens in schools with a high dropout rate, etc. Are clear cases of social design.
Which do you think that could be the next evolutions of social design?
I suppose that the new technologies will bring new things. For instance, the 3D printer, a field in developing paths that is just beginning. There is much to be done!
Why did you chosen BANDAS collection of Patricia Urquiola?
Cause Patricia told me about this project, of how to make work for this women comunnity in India,with all that this involves in the improvement of their quality of life, had been a very important part of it. Aside from the clear interest that have the fact of the design value and crafts together. I think that is really important that artisans understand that their knowledge gains a new dimension when an inteligent designer, interesting, is able to introduce his obervation capacity and improve a change in order to give the rightful value to these precious traditional crafts. This invaluable combination is a spark able to achieve an economic, social and cultural crucial stimulus. A great engine that should be cared and develop.
29 SEPTIEMBRE 2015 – 10 ENERO 2016
Ana Domínguez Siemens
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